The Importance of Branded Zoom Headshots
About two years ago, I had never heard of Zoom. Now, it’s the way most offices have been able to continue to work during the pandemic. As we’ve all moved to remote work, and video conferencing, your employees’ headshots matter more than ever. So, how can Branded Headshots help you? Let’s talk.
Zoom Blunders
Mistakes over video conferences can lead to serious repercussions. Wakefield Research showed 1 in 4 managers have had to fire an employee from a mistake made on a video or conference call. The ability for someone to turn off their camera, and remain professional, can help with these issues.
Corporate Headshots Give the Right Impression
The only professional photos many people have are that of their graduation, or their wedding. These are amazing events, and while I can understand why someone would want to show off the only flattering bridesmaid dress in history, it doesn’t belong in the workplace. Headshots are no longer the realm of actors and other performers. By keeping your photos professional for video conferences, LinkedIn, and your company website-- you keep the focus on your brand.
Lana Karapetyan of Women Who Freelance
Build A Client’s Trust
The clients come first, we all know that as business professionals. A great portrait is an easy way to make your clients, or potential clients, comfortable with your business in a matter of seconds. In this social media age, your client isn’t meeting you for the first time by stepping through the door, it’s your online image that will make that first impression. Clean, branded headshots show your clients who they’re choosing when going with you over the competition. Think of your headshot as the handshake of the digital age.
Stay On Brand
If your client is attaching your brand to the picture they see, that photo needs to show your core values and brand. Employee selfies on your about page doesn’t say “reliable”. You can have the most impressive UI/UX designed website--but it won’t matter if clients associate you with your employee’s beach selfie. Of course you can highlight the humanity of your company, but you can do that while keeping your professionalism.
Corporate Branded Sessions FAQ
1. Will I have access to all the photos?
Yes! We will have a personal gallery for you with all of your corporate shots separated by person, or department depending on the size of the shoot. You will also receive a zip file with all of the images for you to keep.
2. Can I choose my own background?
You bet! We have a wide variety of coloured backgrounds, and have the ability to colour shift to match your brand colours. Are you looking for something environmental? No problem! Do you run a gym and want the same brightly coloured weights in the background? Does your office have an incredible view from the second floor conference room? Let’s shoot right there.
3. How can we ensure consistency?
For each staff member we will light, shoot and edit in a uniform way to ensure consistency-- the magic is in the camera, and photographer. Not only that, we create a unique editing preset for your company to ensure consistency when we need to take some shots of your new hires down the line.
4. We just hired a new person, now what?
No problem. We have saved your company headshot branding guide. We can get your new talent their branded headshot in our studio, or in the same location as before. We’ve saved all the information for our previous session so will be able to keep you on brand, even if you hire an entire hockey team.
